Comfort and style don’t have to be enemies

I hear it all the time from my working women friends. “I run around  a lot, and need comfortable shoes to get to where I’m going. But why does comfort have to equal ugly? The problem is that to get to that comfort,  you often have to sacrifice a lot of your personal style. And that just won’t do.

You could be an architect, a journalist, a photographer or even an Operations Director at a very big stadium, everyone is in need of shoes that work with their life without compromising their style.

That’s where Beier Safety Footwear steps in (see what i did there?). The leading South African supplier of safety shoes and boots, they hope to help their customers choose the right, reliable fit for just about every working environment.

Whether you work in a newsroom, laboratory or even a hospital, the key is to get the right footwear to complete your tasks without feeling like your style is being disrespected.


When you think about safety shoes, a lot of them cater to men and pay little to no mind to the needs of women. Women are out there doing incredible things and need the equipment to get those things done. Beier Safety Footwear has listened to these women.

This year they’re launching their re-engineered Sisi range of safety shoes for women – featuring a fashion-forward edge that lets women in the working world feel confident about the way they look while enjoying optimal protection and comfort. These shoes are catered for the specific needs of women. Gone are the days of trying to make men’s shoes work for us.

With fun names like Beyonce (my personal favourite) and Angelina, you’re bound to find the pair (or pairs), for you.

Beier Safety Footwear is intent on making you look good, as you slay your chosen career path. They did that with a little help from their friends. One of them being specialist Italian shoe designer Luca Bachet from Milan, who explains, “Women’s shoes are driven by trends, even ladies’ safety footwear.” You don’t always just want the option of a dull black. This is an opportunity to include more colour.

The 2014 Sisi range features a new sole shape, tread pattern and improved ankle support. The footwear also includes a greater mix of leather and synthetic fabrics in their upper construction. Shoes are lighter and several feature an eye-catching sports aesthetic, ideal for all-day protected wear.

Beier_Sisi Range

So go on. Find your perfect pair. You know what they say (or at least what I say): With the right tools, carving your path is made just a little bit easier. And a great pair of shoes is a handy asset.

***sponsored post***


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